Panifour Digitalization

Panifour (Food industry SMB)

8 months

IT Project Assistant

Context

Panifour, an SMB specialized in the food industry, wanted to accelerate its digital transformation. The company had an obsolete website, mostly manual processes and a lack of visibility on its commercial performance. The objective was to modernize the online presence and implement management tools.

Challenge

The limited budget and the company's lack of digital maturity required a pragmatic approach. It was necessary to convince management of the value of digitalization while proposing accessible and internally maintainable solutions. Team resistance to change was also a barrier to anticipate.

Approach

I started with an audit of existing systems and business needs. I then proposed a 3-phase roadmap: website redesign (WordPress), implementation of a simplified CRM, and creation of KPI tracking dashboards. I trained internal teams on using the tools and documented all processes.

Results

150% increase in web traffic in 6 months
Implementation of 5 commercial tracking KPIs
30% reduction in order processing time
Training of 8 employees on digital tools
Positive ROI achieved in 4 months

Learnings

Simplicity is key for adoption in SMBs
Support and training are as important as tools
Quick wins help maintain management commitment
Documentation is essential for solution sustainability